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Unfair Commercial Practices: The Hidden Risks Consumers Should Know About

What does “unfair commercial practices” mean? Unfair commercial practices refer to behaviours designed to mislead or pressure consumers into making decisions they might not otherwise choose. These often involve presenting incomplete or misleading information, creating a false sense of urgency, or using design tactics that make opting out difficult. While EU regulations like the Unfair Commercial Practices Directive aim to protect consumers, gaps remain. In today’s digital marketplace, certain practices continue to create challenges for transparency and fairness, especially in financial services.Financial services are highly regulated, but misleading strategies still emerge, particularly online. From social media promotions to algorithm-driven pricing,…
David Gallagher
August 11, 2025